Cashflow is to business like blood is to life!
Without blood life for you would not exist and in comparison cash is the life blood of a business. A business needs a good flow of cash in order to survive.
In life if you have a hemorrhage you are in serious trouble and if that hemorrhage is not stopped very quickly you will die! This is the same for any business – not only do you need to have good cash inflows you also need to prevent any major cash outflows or cash hemorrhaging!
For a business to survive and to be healthy it needs to be profitable with good cash flow!



